ARLINGTON, Texas – The Western Athletic Conference (WAC) and Hercules Tires have agreed to a multi-year renewal for the title sponsorship rights of the annual WAC Basketball Tournament. The 2024 edition of the Hercules Tires WAC Basketball Tournament is slated for March 13-16 at the Orleans Arena in Las Vegas.
 
“We are thrilled that Hercules Tires has re-committed as the title sponsor of #WACVegas,” WAC Commissioner Brian Thornton said. “The continued partnership will provide additional opportunities to drive fan engagement and the student-athlete experience at one of our signature annual events. Hercules Tires sees the value in our efforts to build the WAC into one of the premier conferences in the country.”
 
Hercules Tires has served as the title sponsor of the WAC Basketball Tournament for the past three seasons, a partnership that has featured 51 tournament games contested between both the men’s and women’s championships during that span. The top eight finishers in the conference standings will be seeded based on the WAC Résumé Seeding System in each gender at the end of the 2023-24 regular season and will compete for the conference tournament hardware and automatic bids into the 2024 NCAA Division I Basketball Tournament during the four-day basketball showcase at the Orleans Arena.
 
“Our official partnership as title sponsor of the men’s and women’s championships not only gives Hercules Tires a platform to expose the brand to new audiences during the exciting culmination of the season where the best of the best athletes will get a chance to compete for the championship title, but is also an outstanding opportunity to engage with passionate fans, student-athletes, staff and alumni throughout the season on a grassroots level,” said Joshua Simpson, president of Hercules Tire and Rubber Company.
 
Included as part of the WAC Basketball Tournament title sponsorship renewal, Hercules Tires remains the Official Tire of the Western Athletic Conference.
 
The broad-based, multifaceted agreement was secured by Van Wagner, who manages the WAC’s sponsorship and corporate marketing program.
 
ABOUT THE WESTERN ATHLETIC CONFERENCE

With its conference headquarters located in Arlington, Texas, the Western Athletic Conference (WAC) has enjoyed longstanding success in collegiate athletics since its formation in 1962 and is currently comprised of 11 full-time member institutions – Abilene Christian University; California Baptist University; Grand Canyon University; Seattle University; Southern Utah University: Stephen F. Austin State University; Tarleton State University; The University of Texas at Arlington; The University of Texas Rio Grande Valley; Utah Tech University and Utah Valley University.
 
Presently, the WAC crowns champions in 19 sports – nine men’s and 10 women’s championships. In 1995, the WAC became the first conference nationwide to have an exclusive broadcast contract with ESPN for football and basketball games, forming a partnership that continues to the present day with more than 500 WAC-affiliated live games and events available annually on ESPN’s digital and linear platforms. WAC member institutions have won a total of 35 team national championships since the conference’s inception.
 
ABOUT HERCULES TIRES
 
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires.  Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.
 
Hercules is a wholly owned subsidiary of American Tire Distributors, Inc.  American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.
 
To follow Hercules Tires activations, search @HerculesTires on Facebook, X and Instagram.
 
ABOUT VAN WAGNER
 
Van Wagner, a wholly owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events. www.vanwagner.com.